Freelance Copywriting & Creative Services
Providing concept development, creative direction, copywriting, editing, scriptwriting and project management for television, motion picture and direct-to-DVD clients as well as for direct response and retail product (including print, web, point-of-purchase and direct for business-to-business and consumer).
Associate Creative Director
The Haggin Group
Creative management and concept development for catalogs, direct response and print advertisements for a variety of clients. Duties included working with sales staff to land accounts, making presentations, guiding creative teams from brainstorming to producing finished pieces. Heavy client interaction.
Special Project & Fashion Writer
R. H. Macy & Co., Inc.
New York City
Teamed with leading art directors and photographers to create major store and label campaigns (both in-house and otherwise) for national print marketing campaigns for the company’s fashion and image advertising. Provided creative direction and copywriting for magazine advertisements and more. Oversaw projects from conception to deadline.
PR & Marketing
College, Kansas City
Marketing, advertising, writing and strategic planning – both for sales (to prospective students) and public relations (press releases). Advertising campaigns included radio and television spots, catalogs and brochures, print media, as well as supervising the college’s telemarketing sales department and staff.